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IN A MINUTE: What’s in a Name


Moses understood the power of a name. When he received his commissioning from God, he was concerned about being credible before the Israelites. Therefore, he asked God, “Whom shall I tell them has sent me?”

God answered “Tell them that I AM has sent you.“

That name, I AM, says everything doesn’t it? It answers every question.

As Moses set out to obey God, He began to experience and understand more fully the power of the great I AM. I AM being with him during some of his most difficult challenges. I AM being with him to perform signs and wonders. I AM being the great deliverer, the provider, the covenant keeping God showing mercy to thousands upon thousands.

When Jesus comes on the scene we are again introduced to the great I Am. He declares, I AM the bread of life. I AM the good shepherd. I AM the light of the world. I AM the door. I AM the resurrection and the life. I AM the true vine. I AM the way, the truth and the life.

We, like Moses must understand the power of His name because He has made us a startling promise. He said, “If you ask anything in My name, I will do it.” John 14:14

His name is power. His name is victory. At His name demons flee. His name breaks yokes and turns water into wine. Yes, all of these and so much more. Yet His name is not a cliché or a mantra.

Giving us the use of His name speaks of relationship. And the power of that name is revealed as we move into greater intimacy with our Lord. It reminds us of a relationship that flows from Calvary where He hung upon the cross as the ultimate expression of His unfathomable love for us. Indeed, “while we were yet in our sins, Christ died to save us.”

When we know His name, we know how much He loves us. For rightly, did the angel of the Lord prophesy, “And she shall bring forth a son and you shall call His name JESUS, for He shall save His people from their sins.” Matthew 1:21

What’s in a name? Everything, if the name is JESUS.


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